Mustang Holds Position as America’s Best-selling Sports Car

The Ford Mustang, an enduring symbol of American automotive prowess, has once again reaffirmed its dominance as the nation’s best-selling sports car in 2023, based on U.S. registrations. Not stopping there, it continues to hold the global crown as the best-selling sports car for over a decade, a testament to its enduring appeal and performance.

In the past year alone, over 59,000 enthusiasts embraced the thrill of the Mustang, adding to the staggering tally of nearly 1 million pony cars delivered by Ford over the last decade. The success story of 2023 was fueled by the introduction of the all-new seventh-generation Mustang in North America. But the excitement doesn’t end there, as enthusiasts in China, Europe, Australia, and South America eagerly await their chance to experience the latest iteration of this automotive legend in 2024.

Jeff Marentic, General Manager, North America/Global Truck, Family, and Enthusiast Vehicles, encapsulated the Mustang’s legacy succinctly, stating, “We’ve sold more Mustangs in our history than the population of major cities like Chicago, London, or Seoul. As we get set to celebrate Mustang’s 60th anniversary, that same passion and excitement continues with our seventh-generation Mustang, now headed to customers in 85 markets around the world.”

To mark the milestone of Mustang’s 60th anniversary, Ford is unveiling a special Vermillion Red and Ebony Black logo at the New York Auto Show. This logo draws inspiration from the iconic badging and wheel center caps seen on the Mustang that debuted at the 1964 World’s Fair. Additionally, seventh-generation Mustang owners are in for a treat, with an exclusive new feature set to roll out around April 17th. To access this special feature, owners simply need to activate ‘Automatic Software Updates’ through their vehicle’s SYNC 4 touchscreen settings menu.

The all-new seventh-generation Mustang represents the latest chapter in the saga of this automotive icon. With its unmistakable looks, exhilarating sound, and timeless appeal, the Mustang continues to captivate enthusiasts worldwide. Whether it’s the wind in your hair in a convertible or the raw power of a coupe, the Mustang offers a diverse range of options, including V8 or turbocharged 4-cylinder engines, manual or automatic transmissions, and performance levels to suit every taste.

Beyond the streets, the Mustang can be found leaving its mark on racing circuits worldwide. From the nimble Dark Horse R to the formidable Mustang GT3 and GT4, this iconic pony car continues to dominate the competition, showcasing its unrivaled performance and agility.

Furthermore, Ford’s commitment to innovation ensures that the Mustang remains at the forefront of automotive technology. With advancements such as SYNC 4 connectivity, adaptive cruise control, and advanced driver-assistance features, the Mustang delivers not only thrilling performance but also cutting-edge convenience and safety. This relentless pursuit of excellence ensures that each new generation of Mustang continues to push the boundaries of what a sports car can achieve, cementing its legacy as an icon of the road for generations to come.

As the Ford Mustang embarks on its seventh decade, it does so from the pole position, reaffirming its status as a true automotive legend. With each passing year, it continues to evolve while staying true to its heritage, ensuring that the spirit of the Mustang remains as timeless as ever.

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