Ford Unveils Exciting Custom Personalization Packages for 2024

Ford Performance Parts is making waves at this year’s SEMA Show by unveiling a series of custom concept packages that will soon be available to customers starting in 2024. These packages offer Ford owners the opportunity to personalize their vehicles, turning them into personalized showcases of their unique tastes, personalities, and affection for their vehicles.

“Ford customers love to personalize the performance and appearance of their vehicles, especially Mustang, Bronco, and Ranger,” said Mark Wilson, Ford North America Vehicle Personalization manager. “The Ford Performance parts packages we’re debuting combine the latest design trends with aftermarket accessories engineered to work with these vehicles out of the box.”

This new range of packages has been developed in direct response to customer feedback, and they are set to be available through the Ford Performance Parts website or via a dealer accessory counter. Pricing for each package will be made available closer to the respective package’s on-sale date, with the installation being a service provided either by a Ford dealer or an ASE-certified shop.

The packages fall under four distinctive categories, each catering to different aspects of vehicle customization: off-road capability, street performance, aesthetic enhancements, and unique vehicle graphics.

Ford’s Performance Off-Road Vehicle (ORV) packages are purpose-built for off-road enthusiasts, offering complete solutions to enhance the off-road capabilities of Ford trucks and SUVs.

The Ranger Ford Performance Off-Road Concept Package, designed for 2024 Ranger XLT and Lariat models with four-wheel drive, is tailored for overlanding adventures. It includes an ARB overland suspension kit, front and rear bumpers equipped with extra recovery points, an onboard air compressor, SOLIS lights, and a 47-quart refrigerator/freezer.

On the other hand, the Bronco Ford Performance ORV Concept Package, available for Bronco Base, Big Bend, Black Diamond, or Outer Banks models with the 2.3-liter EcoBoost engine and either automatic or manual transmission, provides a 2.0-inch lift through Bilstein suspension, 17-inch white wheels, 35-inch tires, a unique 2.3-liter engine software calibration, and optional Ford Performance additions such as a high-clearance Borla cat-back exhaust, an ARB jack and mount, and an underhood compressor.

The new Ford Mustang FP800S concept package joins the F-150 FP700 Package from Ford Performance Parts, focusing on enhancing straight-line performance for street vehicles. The FP800S package can be added to any 2024 Mustang GT coupe and includes the new 3.0-liter, sixth-generation Whipple Supercharger kit, boosting total output to a minimum of 800 horsepower. To handle the increased power, the FP800S features a Ford Performance half-shaft upgrade kit and a street lowering kit. Options include a Borla Extreme cat-back exhaust with quad 5.0-inch tips and carbon-fiber aero elements.

Ford Accessory Personalization opens the door for vehicle owners to infuse their unique style through graphics and aesthetic components. This creative avenue is exemplified through two concept packages: the Bronco Sport Free Wheeling and the Bronco Accessory Personalization for the Beach.

The Bronco Sport Free Wheeling draws inspiration from the iconic Free Wheeling Fords of the 1970s, introducing sunset-inspired accents both inside and outside the vehicle.

The Bronco Accessory Personalization for the Beach package takes a more pragmatic approach, seamlessly melding style and functionality. It features a 2.0-inch lift achieved through a Bilstein suspension tuned to Ford Performance specifications, retro-cool graphics, an open-air Bimini roof, tube doors, and painted wheel arches and grille from the Outer Banks trim, ensuring that your Ford reflects your personality and preferences.

Ford is also taking its vehicle wrap and graphics offerings to the next level with custom vinyl wraps. These wraps come in 60 colors and three different finishes (gloss, satin, and matte) through Ford Vinyl Wraps. Customers will be able to select their preferred wrap colors and see a preview of their vehicle online, with the wraps designed to work seamlessly with sensors and driver assist systems.

An independent network of professional wrap installers will ensure a quick and efficient installation process. This program will initially roll out in Michigan, Florida, Texas, and California and will expand nationwide, available for certain newer model year F-150, Mustang, Bronco, and Explorer vehicles.

Ford’s introduction of these custom concept packages showcases the company’s commitment to offering a wide range of options for personalizing their vehicles. Whether it’s enhancing off-road capability, boosting street performance, adding aesthetic enhancements, or creating unique vehicle graphics, Ford is empowering its customers to make their vehicles truly their own. With these exciting options on the horizon, Ford owners can look forward to driving a vehicle that reflects their personal style and passion for their chosen Ford model.

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