Charging Ahead: How Ford Is Simplifying EV Ownership with the Power Promise

Ford is expanding its commitment to electric vehicle (EV) adoption with an enhanced version of its “Power Promise,” a program aimed at easing the transition to EV ownership. Central to this initiative is the inclusion of a complimentary Ford Connected Charge Station and standard home installation for qualifying customers. This offer is available to those who purchase or lease a 2025 Ford F-150 Lightning, 2024 or 2025 Mustang Mach-E, or 2024 or 2025 E-Transit van, with the program extended through September 30, 2025. Ford’s message is clear: by removing cost and logistical barriers to home charging, it hopes to make EV ownership a more viable and appealing option for more Americans.

The home charger provided through the Power Promise is the Ford Connected Charge Station, a Wi-Fi and Bluetooth-enabled Level 2 charging unit designed for speed, convenience, and compatibility across Ford’s EV lineup. Once installed, the charger remains with the customer, even if the vehicle is leased rather than purchased. That added sense of long-term value is one of the many small but strategic ways Ford is encouraging consumers to see EVs not as temporary experiments, but as lasting lifestyle choices.

Installation of the charger is managed through Ford’s partner, Qmerit Electrification LLC. The process is streamlined and designed to accommodate the majority of homeowners, including those living in detached single-family homes, townhomes, or duplexes with dedicated electrical meters. While the standard installation covers typical scenarios, customers who need more complex setups still have the option to move forward, with the ability to apply a credit from Ford toward their final installation cost. This aspect of the Power Promise reflects Ford’s effort to meet consumers where they are and reduce friction at a critical point in the EV experience: getting the infrastructure set up at home.

Ford is also addressing one of the biggest psychological hurdles for potential EV buyers: range anxiety and the perceived inconvenience of charging. With its Power Promise, Ford emphasizes the importance of home charging as a pillar of daily EV use. By making it possible for drivers to recharge overnight in their own driveway or garage, Ford reduces the need to depend on public charging networks and minimizes interruptions to users’ routines. This is especially meaningful in a time when reliable access to public chargers is still uneven, even in urban and suburban areas.

Beyond the charger itself, the Power Promise includes a suite of customer-focused support features that underscore Ford’s holistic approach to EV ownership. For instance, Mustang Mach-E and F-150 Lightning owners can access 24/7 live support via text, enabling them to ask questions about their vehicle, receive navigation assistance, troubleshoot charging issues, or explore software features. In cases where a vehicle runs out of battery, Ford also offers complimentary towing—up to 50 miles—to a charger, home, or dealership. These services help reinforce the perception that EV drivers are not going it alone and that Ford remains an active partner throughout their ownership journey.

To bolster public charging confidence, the program also connects users to the expansive BlueOval Charge Network through the FordPass app. This gives drivers access to thousands of public chargers nationwide, including compatibility with Tesla Superchargers through an adapter. Integrated route planning and features like Plug & Charge streamline the experience further. Meanwhile, every eligible Ford EV comes with an 8-year/100,000-mile battery warranty, adding another layer of assurance.

Importantly, this entire offering comes at a time when Ford has claimed the title of America’s second-best-selling EV brand, behind only Tesla. The Power Promise is not only a customer benefit—it’s also a strategic move to strengthen Ford’s position in an increasingly competitive electric vehicle market. By bundling practical tools with personalized support and long-term protection, Ford is making a compelling case for its electric lineup, including the best-selling Mustang Mach-E, the work-ready F-150 Lightning, and the commercial E-Transit van.

In sum, Ford’s Power Promise is more than just a promotional offer—it’s a comprehensive package aimed at reducing the real and perceived challenges of EV ownership. By combining a no-cost home charging solution with proactive customer service, broad charging access, and reliable warranties, Ford is creating a more seamless and reassuring ownership experience. As EV adoption continues to accelerate across the country, programs like this could play a pivotal role in helping mainstream consumers make the switch confidently and conveniently.