2023 Super Duty Features Fighter-Jet-Inspired Tech

The Super Duty is one of the most impressively powerful pickup trucks in Ford’s lineup, but it’s not just a powerful beast– this truck is also highly advanced with technology that will make life easier on you whether you’re using your truck for a hard day’s work or a fun day of play. The Super Duty combines incredible horsepower and towing capabilities with innovative solutions like towing tech and a new Head-Up Display inspired by the intensity of fighter jets.

“This truck represents the pinnacle of BUILT FORD TOUGH strength and capability, now with advanced technology that makes towing and hauling even easier and businesses more productive,” said Tim Baughman, General Manager of Ford Pro in North America. “Whether you are towing a boat for weekend family fun, operating a boom lift to fix powerlines, or hauling heavy loads while navigating hills and tough terrain, the all-new 2023 Super Duty not only tackles the task with ease, but its smart connectivity will surprise our customers with ingenious new solutions to transform their truck experience.”

The Head-Up Display is an incredibly useful tool for drivers, especially on long trips, off-road adventures, or excursions with a trailer. Projecting vital information directly into a driver’s line of vision on the lower half of the windshield, this feature keeps eyes on the road and hands on the wheel at all times, increasing both safety and convenience.

“We wanted to create an amazing digital experience for our most-focused truck customers, and our research led us to look at aircraft HUD concepts because of their task-oriented hierarchal structures,” said Mark Sich, Ford digital design manager. “But because pilots are trained to read information in a very prescribed and technical manner, our implementation needed the interaction to be more intuitive for the driver to immediately understand the context of the information being presented.”

There are three available views for the Super Duty’s Head-Up Display: Normal, Tow-Haul, and Off-Road, providing a way for drivers to prioritize the information they’re seeing. Normal Mode displays speed, speed limit and navigation prompts, Tow-Haul Mode displays tachometer, gear and trailer brake output, and Off-Road Mode shows tachometer, drive line status and vehicle pitch and roll updates, so whatever lies ahead, the Super Duty can be optimized to provide exactly the kind of support required by the situation.

The 2023 Super Duty is available now, and it can be yours to enjoy with the help of Haldeman Ford in Allentown, NJ! Contact us today to learn more about this truck and discuss scheduling a test drive.